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WWD, MEMO PAD, THE ME GENERATION, SARA JAMES, AUGUST 31, 2004
Friendster, the Internet social networking service that seemed destined for the annals of a VH1 nostalgia series almost as soon as it launched, has spawned a magazine. The New York-based quarterly hitting newsstands next month is called Me. Co-editors in chief Angel Chang and Claudia Wu, who met while working at Visionaire, created the magazine to showcase well, their friends. There are a lot of talented assistants out there who are just emerging, said Chang, who by day is a design assistant at Donna Karan. In the downtown dircuit, everyone knows each other. Me is a way of finding avenues for connecting. Each issue will focus on one guest editor, who will select the photographer and the fonts and choose what friends to profile. We don't like to say it's Friendster, said Chang, who acknowledged that she and Wu - who doubles as the design director of Index - used the service to get in touch with their first cover subject, the painter Joshua Abelow. Abelow went to the Rhode Island School of Design with Wu, which is how he met Chang. But that isn't how he knows artist Ross Bleckner, his boss, who, incidentally, introduced him to a photographer named Sparrow. If all this seems confusing, the magazine's table of contents - a flowchart illustrating how everyone met a la Six Degrees of Separation - should help. I chose to include people doing intesting things who deserve to get attention, said Abelow. A valid point, but will anyone pay attention - not to mention the $5 cover price - to another downtown vanity project? Regardless, the self-financed Chang and Wu, who have a distribution contract with Netcirculation and advertising from Sharps grooming supplies and DKNY, say they're committed for a year's worth of publishing.
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